HELLO, I'M
Asha Bhattacharya
Business Marketing & Psychology Student
Asha Bhattacharya
B.A.
Business Marketing
Minor in Psychology
California State University, Fullerton
President's Scholar
Business Honors
University Honors
About
MY BACKGROUND
With a passion for business, social media, and all things marketing, I have both the skill set and professional background necessary to dive deep into the marketing world. As an upbeat, self-motivated team player with excellent communication skills, I envision an exciting future in the industry. Browse my site to see all that I have to offer!
Education
WHAT I’VE LEARNED
CALIFORNIA STATE UNIVERSITY, FULLERTON - CLASS OF 2021
Bachelor of Arts; Business Administration, Concentration in Marketing; Minor in Psychology
GPA: 4.0
Experience
WHERE I’VE WORKED
Sep. 2017–Present
Json Inc., Campus Brand Ambassador
MERIT
President Scholar 2017-2021
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Recipient of a full-ride, merit-based scholarship to California State University, Fullerton
Business Honors 2017-2021
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Top 1% of Cal State Fullerton's College of Business and Economics
University Honors 2017-2021
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Top 1% of Cal State Fullerton students
May 2016–August 2016
Sterling Productions, Marketing Intern
Sep. 2015–May 2016
Riverview University Foundation, Sales Consultant
STUDY ABROAD
SENIOR HONORS THESIS
Mindset and Female Leadership Emergence
Education
WHAT I’VE LEARNED
Experience
WHERE I’VE WORKED
CSUF Business Honors Vice President of Public Relations - August 2020 - Present
PRESIDENT SCHOLAR AND BUSINESS HONORS STUDENT AT CALIFORNIA STATE UNIVERSITY, FULLERTON - CLASS OF 2021
Bachelor of Arts; Business Administration, Concentration in Marketing; Minor in Psychology
GPA: 4.0
MERIT
President Scholar 2017-2021
-
Recipient of a full-ride, merit-based scholarship to California State University, Fullerton
Business Honors 2017-2021
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Top 1% of Cal State Fullerton's College of Business and Economics
University Honors 2017-2021
-
Top 1% of Cal State Fullerton students
STUDY ABROAD
Greece, Italy, Spain - Winter 2019: International Economics
Poland - Summer 2018: Political Philosophy; Peace, War & Conflict
SENIOR HONORS THESIS
Mindset and Female Leadership Emergence
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Directed 42 students and 3 Executive Directors from the Offline Marketing, Media Marketing, and Online Marketing teams during COVID-19 pandemic – Offline Marketing team was recognized by the Orange County Register for its virtual adaptation of the annual “Before I Die Wall” marketing event
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Oversaw and directed the rebranding of the Business Honors Website and LinkedIn
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Implemented key SEO strategies to increase engagement for the Business Honors website
Amazon|Area Manager Intern - Summer 2020
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Learned Amazon’s Operations and Logistics strategy, processes, and tools
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Spotlighted as Amazon’s Exemplary Intern
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Developed and presented proposal on Associate Wellness Program
CSUF Business Honors Executive Director of Media Marketing - August 2019 - May 2020
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Led, developed, and managed a team of 14 students in branding the Business Honors Program through media marketing
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Strategized a new media marketing strategy to achieve a 100% increase in Instagram, LinkedIn, YouTube, and Facebook following by implementing a consistent posting and outreach schedule
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Increased brand awareness by achieving performance goal of an increase in Instagram following by 51% within first month
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Showcased students’ academic and career achievements through utilization of LinkedIn insight tools
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Developed and implemented posting schedules and content creation for Instagram, Facebook, YouTube, and LinkedIn
Ultra Mobile|Human Resources Intern - Summer 2019
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Facilitated the inaugural Summer Intern Mentorship Program
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Successfully on-boarded incoming employees, resulting in 25% incase in new hires
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Developed a data tracking system to track reasons of termination and and conducted off boarding research to help better implement off-boarding strategies, resulting in increased efficiency within off-boarding system
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On-boarded incoming employees, resulting in 25% increase in new hires from May to July
CSUF Housing | Senior Resident Advisor (2019), Resident Advisor (2018)
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Supervised, mentored, and led monthly meetings for 48-54 housing residents, resulting in 79% of housing community feeling a sense of belonging and inclusion
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Planned, organized, and promoted events that foster pride, community, engagement, and student learning; with an average of 85% attendance performance
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Communicated housing polices amongst 2,000 residents and acted as primary information source
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24-hour responder to drug and alcohol misconduct, Title IX violations, building security issues, sexual misconduct, mental health concerns, and policy violations; resulting in 75% of community feeling safe in environment
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Mentored, motivated, and coached 30 Resident Advisors in their role as a first year Resident Advisor to ensure community, productivity, and a smooth transition in to student leadership and professiona
Certifications & Skills
CERTIFICATIONS: WHAT I BRING TO THE TABLE
UC Berkeley Micro Masters in Marketing Analytics
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Google AdWords Essentials Certificate
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IBM Cognos Analytics Certification
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Marketing Customer Analytics, Segmentation, and Targeting Certification
SKILLS:
Excel
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SPSS
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PowerPoint
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Google Suite
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Adobe Photoshop
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Adobe Premiere Pro
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Marketing Research: IBIS World, MRI
Simmons, Prime Lingo
Awards
WHERE I SHINE
Extra Curricular
OUT OF OFFICE
Business Honors Outstanding Student Award 2020
Business Honors Highest Academic Excellence Award 2020
Business Honors Exemplary Leadership as Executive Director of Media Marketing 2020
California Legislature Assembly Certificate of Recognition: Saving a Young Life 2018
Miss Anaheim - Top Talent Award, Top Interview Award 2017
Miss California's Outstanding Teen 2016 3rd Runner Up and Top Interview Award 2016
Created a YouTube channel to promote self-growth
NAMI Certified Mental Health Presenter
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Miss America Scholarship Organization